“If Carlsberg did PR campaigns….!”

McCaskie Butchers

“Scene and Herd PR offers a great and complete personal PR service. It’s always great to work with people who have such a passion and knowledge of the sector Craigie’s operates in!”

John Sinclair, Owner, Craigie’s Farm Deli and Café

About Us

Director and list fanatic

Anna has over thirteen (lucky for some!) years of Public Relations, Communications, Marketing and Publishing experience and set up Scene & Herd back in 2009 to give rural businesses a stronger promotional voice.

Previously, Anna was Public Relations and Communications Manager at the National Farmers’ Union Scotland and Marketing and Communications Manager at Scotland Food & Drink and she loves promoting the ‘farm to fork’ journey – as well as sampling local produce wherever she goes!

With a Psychology degree from Edinburgh University, a Chartered Institute of Public Relations qualification and a nosey streak, Anna is fascinated by the ways in which businesses can communicate with their customers in the most effective way.

Anna is married, with two cheeky daughters, a very well behaved dog and a greedy horse! On their East Lothian farm she grows vegetables (not very well), enjoys baking (reasonably well!) and spends much of her time tidying up (extremely well!)!

What everybody knows:
Anna has a real soft spot for Ben Fogle, Bear Grylls and Alastair Mackenzie from Monarch of the Glen – as well as her husband of course!

What most people know:
Anna doesn’t share food! (just like Joey from ‘Friends’!)

What few people know:
Anna went to school with Amal Clooney

Director and terrier

Monty gets fired up by farming and rural Scotland and is fascinated by all types of rural business.

These passions grip Monty like a terrier grips a rat – if your business has a story to tell Monty won’t let go until it has been told.

In addition to running Scene & Herd, Monty owns and operates a farming business. Formerly Director of the Scottish Countryside Alliance, he also has previous experience in business consultancy covering a plethora of sectors from professional football to energy and care homes.

Monty lives in the Borders with his wife and two young daughters.

What everyone knows:
Monty’s natural attire is wellies and jeans. A suit is only worn under duress and you may never see him in a tie.

What most people know:
Sacks (of sheep feed), drams and rock n roll fill many of Monty’s weekends.

What few people know:
That would be telling!

Consultant and awareness week enthusiast

Formerly a Development Manager in the charity sector, Jan, a seasoned social activist and charity trustee, now lends her expertise to third sector initiatives to increase volunteering, engagement and build community capacity. Having completed many successful fundraising applications for the not-for-profit sector, lengthy, complex forms hold no fear for Jan!

Born in Yorkshire, Jan now lives with her husband and three teenagers in East Lothian. Edinburgh is her playground where she indulges her passion for contemporary art and cultural events.

What everybody knows:
Jan is a flâneuse and enjoys nothing more than discovering the unusual, overlooked and under-appreciated gems that are hidden in plain sight.

What most people know:
Jan is a John Muir Award holder and loves nature and wild places (and geocaching, archaeology, maps, fossils, metal detectoring…ok, she’s a geo-geek).

What few people know:
Jan is a guerrilla gardener and has been known to secretly transform neglected areas overnight. And she makes a mean seed bomb.

Consultant and stationery buff

Following an exciting career in events management, which included luxury branding, corporate entertaining, PR and project management, and living in Valencia, Paris, Edinburgh and London, Kate has returned home to Perthshire and has been part of the Scene & Herd team since January 2015.

A Highland Lass at heart, Kate and her husband (and growing troop of children and dogs) now manage her family’s small farm and sporting estate. This upbringing has given Kate an understanding of the challenges facing rural enterprises, and the importance of success for new, diversified farm and estate businesses. She is passionate about promoting Scottish produce and commodities, and her travels have given her an experienced view and thick contacts book covering a wide range of sectors and countries.

What everybody knows:
Kate is a veritable chameleon – enthused and happy in both city and country

What most people know:
Kate loves training and working labradors and has this pegged as her ‘retirement career’

What few people know:
Kate appeared in Japanese Vogue Magazine with their star model whom she hosted for a dinner event in Champagne

Consultant and Social Media obsessive

Having completed a degree in Print Journalism, Iona ended up in the PR world by accident after a four week placement turned into a seven year career.

Before joining Scene & Herd, Iona worked at an award-winning digital agency in Gloucestershire, where she worked up through the ranks to Head of Social Media, before leaving to go freelance and move back to her family farm in Dumfries and Galloway in 2014. Iona joined team Scene & Herd in September 2015 and now works with clients across the agricultural and food and drink sectors on both PR and social media.

When she’s not working with Scene and Herd’s clients, Iona is usually out working with sheep, whether it’s on her own farm or off in the Galloway hills. In her spare time, if she’s not playing sport, she’s watching it.

What everybody knows:
Iona is busiest at lambing time, when she has to balance PR work during the day with new arrivals during the middle of the night.

What most people know:
Iona plays for her local women’s rugby team, who are fourth in the top league in Scotland!

What few people know:
Iona once jumped out of a plane at 15,000 feet on a skydive in New Zealand.

Consultant and creative

John has over thirty years’ experience working as a designer and brand consultant and throughout that time he has worked in many different business sectors for both large multinationals and SMEs.

He has also worked for a number of top Scottish advertising agencies in the capacity of Art Director, creating strategic advertising campaigns for clients.

In the early years, much of his work was focused on the financial sector working as a brand consultant and designer for organisations like Scottish Widows plc, Scottish Widows Investment Partnership, Scottish Provident, and Scottish Life International.

Other clients included BT, (Ad campaigns) Reckitt Benckiser (Packaging), Paterson Arran (packaging), and many more, including a design award for Scottish Widows.

Two years ago, John started a creative, marketing and web agency called Nothing Ordinary with Jonathan Harrison and together they have built an impressive portfolio of work covering numerous sectors.

He believes that the basic principles around which business success is built remain the same. Openness, honesty creativity and an ability to understand and communicate with customers.

What everybody knows:
John’s range of skills cover virtually every aspect of the ‘creative process’ including graphics and branding, web design, packaging design, point of sale, interior design, advertising, photography and art direction, photo retouching and Illustration.

What most people know:
John is a keen runner, having competed more than a dozen marathons.

What few people know:
John currently owns a 1965 Triumph TR4a which both he and his long-suffering wife Sharon enjoy during the summer months!

Consultant and countryside convert

Lucy began her career in PR over 14 years ago when she joined London agency Financial Dynamics. From there she moved down under to Sydney, working for Ogilvy Public Relations with clients that included Qantas, Vodafone and Virgin Australia.

Back in the UK she moved client-side in Edinburgh with Scottish & Newcastle Plc, which then became Heineken UK. Her responsibilities included media relations, event management, website content management, and internal communications and it was during this time that she developed her strong expertise in the food and drink sector.

Lucy lives on a farm in East Lothian with her husband, three children and dog Millie (plus two resident Highland cows) and now takes huge pride in helping small businesses to tell their stories, engage with the right stakeholders, and gain share of voice in the most effective way.

What everybody knows:
Lucy is a keen outdoor fitness enthusiast and can often be spotted running or paddle boarding (albeit in a very thick wetsuit and never before May!) along the East Lothian coastline.

What most people know:
Lucy is a French and Spanish speaker with a language degree from Exeter University.

What few people know:
Having grown up in the English Home Counties, Lucy is a staunch England rugby supporter but she’s too scared to mention it in Scotland!


Dave is a multi award-winning former BBC radio producer. Over six years at Radio 1 Newsbeat, he covered issues like milk prices, bTB, and rural mental health. He has made over 40 documentaries for Radio 1, Radio 4, and Radio Scotland. Dave works with us to produce our new, and already popular, rural podcast entitled OnFARM – Food, Agriculture and Rural Matters.

What everybody knows:
Dave spent 6 years as a regular voice on Radio 1 Newsbeat, talking about politics.

What most people know:
Dave was Herefordshire Young Farmers under-21s hedge-laying champion (many moons ago!)

What few people know:

Dave used to have his own Spanish-language weekly radio show on the Galápagos Islands.

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