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Autumn Newsletter

By 1st November 2017 No Comments

When we say we understand the pressures of rural life, we really mean it!  The farmers in the team have been harvesting, sowing, calving and more since our last update, all around the vagaries of the Scottish weather!

The impending arrival of dark evenings mean it’s important to beef-up security on rural homes, farms and other businesses to protect machinery livestock and farm equipment from thieves. Read our client NFU Mutual’s 2017 Rural Crime Report (https://www.nfumutual.co.uk/globalassets/farming/rural-crime/nfu_mutual_rural_report.pdf)  for the latest trends, figures and insights.

And on the subject of security…Cyber Security should not be considered purely in terms of IT!  A breach impacts on your staff, business & customers and could damage your reputation.  Talk to us about putting a Comm’s Crisis plan in place before you need it.

CLIENT NEWS

SOPA –  the Scottish Organic Producers Association held a successful Livestock in Low Input Systems (LILIS) event as well as taking part in the ‘Wake Up To Organic’ campaign. Farm Stock – the farmer owned marketing group and one of Scotland’s largest livestock co-operatives, has announced a record year for livestock throughput.

RSABI – A team from our clients Davidson & Robertson, rural property consultants and chartered surveyors, was crowned winner of the 2017 RSABI Great Glen Challenge.

Scottish Food & Drink Fortnight – Scottish Food & Drink Fortnight ran from 2-16 September and was a celebration of all those who grow, make, cook or sell Scottish food and drink. The campaign was a great success, particularly on social media, with superb feedback and the #onethingfortnight call to action made a real impact.

Buccleuch Arms – It’s all go at the Buccleuch Arms with the re-reinvention (!) of the pop up bar to it’s wintery themed Chalet Coo, a stunningly cosy new look locals local bar and of course the award winning food and rooms to collapse into after trying one of their steak-tasting experiences (recently tested by Her Royal Highness the Princess Royal) or joining a race meet at Kelso among many other things; too much to fit into one sentence!

AgriScot – A Scene & Herd business success story – #AgriScot2017 will take place on Wednesday 15 November 2017. The show offers a great opportunity for sponsors, who this year include our clients Davidsons Animal Feeds who are sponsoring the Livestock Hall.  Scottish Dairy Farm of the Year award is sponsored by clients Ice Robotics. Save time queuing on the day: register online to receive a barcoded invitation card by e-mail giving you fast track entry to the event.

#TEAMSCENEHERD NEWS

New Face! 

Since our last newsletter, the Scene & Herd team has expanded with the arrival of John Hamlin. John has built an impressive portfolio of work covering numerous sectors across Scotland and the Borders. This expanded skill set means we can help you develop a brand marketing plan bringing ever greater visibility to your rural business.

JOHN HAMLIN – Consultant and creative John has over thirty years’ experience working as a designer and brand consultant and throughout that time he has worked in many different business sectors for both large multinationals and SMEs. He has also worked for a number of top Scottish advertising agencies in the capacity of Art Director, creating strategic advertising campaigns for clients. He believes that the basic principles around which business success is built remain the same. Openness, honesty creativity and an ability to understand and communicate with customers.

What everybody knows:  John’s range of skills cover virtually every aspect of the ‘creative process’ including graphics and branding, web design, packaging design, point of sale, interior design, advertising, photography and art direction, photo retouching and Illustration.

What most people know:  John is a keen runner, having competed more than a dozen marathons.

What few people know:  John currently owns a 1965 Triumph TR4a which both he and his long-suffering wife Sharon enjoy during the summer months! See some of John’s work at his website:john-hamlin.co.uk (http://www.john-hamlin.co.uk)

New Baby! 

We are delighted to announce the arrival of Kate’s baby daughter Flora in August.

New Insights 

What colour is your business?

The Scene & Herd team spent a fun and extremely insightful day this month with Gail Ellis who runs a company called Colour Footprint. Gail’s ColourFootprint system, which works on the basis that each of us has a different colour profile, each representing a cluster of behaviours, offers simple and yet wide ranging insight into individual working styles, team dynamics and our own strengths and weaknesses.

The knowledge of these differences can enhance our personal development and ultimately, provides competitive business advantage. An understanding of how groups interact, their body language, and a greater understanding of their verbal and written communication enables enhanced performance and success and, perhaps more importantly, it gives us a tangible insight into the individual contacts we have in client accounts.   Do they prefer detailed explanations followed up by a report; do they like to brainstorm with us or is their preference to provide us with a brief and leave us to get on with it – providing of course we fully meet the agreed outcomes?

All of this sounds common sense but going through this process enabled us to see why some of us work better with some people than others and find communication easier with some contacts than others. Naturally, businesses as well as individuals have a footprint which they, often unwittingly, leave behind and understanding what colour our business is portraying enables us to develop the ‘personality’ of that business in accordance with what customers need or expect from us.  Think of John Lewis, Amazon or Virgin Media what impression (or footprint) do they leave behind?  It’s powerful stuff that makes you look at your business and consider it from a different viewpoint.

Gail’s session was extremely useful for Scene & Herd on so many different levels and whether you have a team of two or 1002, we would highly recommend that you get in touch with Gail for a chat about how she could work with your business to further improve its success. Contact us if you would like us to put you in touch with Gail.

 

Like our clients, we’re rural. This means we can provide a targeted PR service without the overheads associated with a city centre office.  And because we’re farmers, we really understand the challenges – and rewards – of the agricultural sector.Whether you’re looking for more information about any of the organisations we represent, or would like to know how we could make your business be seen and heard, please get in touch.

 

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