Fife Buffalo farmer and star of the BBC’s ‘This Farming Life’, Steve Mitchell, has reached an amazing £556,000 of his £800,000 buffalo mozzarella crowdfunding goal, with just under a fortnight to go until the target must be met.
Steve’s ambition to provide Scotland with its first-ever home-produced buffalo mozzarella started a number of years ago, not long after the herd of buffalo arrived at his farm. Gordon Ramsay visited Steve and together they made a trial batch, giving Steve the determination to supply Scotland’s foodies with their own delicious buffalo mozzarella.
Steve, the 6th generation of the Mitchell family to farm in Fife, is seeking support from foodies from across Scotland to help him secure the final chunk of funding he needs to turn a dream into reality. Steve is offering supporters of his crowdfunding campaign, called the ‘Founders Club’, the chance to secure rewards comparable to a 10 per cent return on investment, delivered in buffalo vouchers, in addition to a host of other exciting social benefits such as farm tours, the chance to name a buffalo and having your name captured in the build of the new facilities.
The ambitious crowdfunding target of £800,000 will enable Steve to build a manufacturing facility, milking parlour and slurry store. New or existing fans of The Buffalo Farm can help to make the buffalo mozzarella dream come true in one of three ways:
Buffalo Farm Supporters Club – get in with the bricks with a £100 donation and see your name on the walls of the new production facility
Buffalo Farm Founders Club – enjoy rewards equivalent in value to a 10% Annual Return on Investment paid in Buffalo Farm vouchers (minimum investment £1,000)
Buffalo Farm Founders Executive Club – enjoy rewards equivalent in value to a 12% Annual Return on Investment paid in Buffalo Farm vouchers (minimum investment £10,000)
Find out more at www.thebuffalofarm.co.uk
Speaking of his ambitions, Steve said:
“Producing buffalo mozzarella has been a long-held dream of mine and it’s now so close I can almost taste it!
“I am so grateful to all those who have shown their support so far, either by donating or by helping to spread the word. The social benefits of getting involved, such as farm tours and the chance to name a buffalo, have so far proven to be just as popular as the financial incentives. People seem really keen to see us succeed and that’s so encouraging.
“In these current political times, I feel more passionate than ever about local food and drink and about being able to contribute to my local community, as well as to the wider Scottish food and drink industry, by producing home-grown buffalo meat and, once we hit target, buffalo mozzarella.
“My business not only places animal welfare at the very top of the agenda, but we are also proud to provide local jobs and help towards Scotland’s strong foodie reputation.
“I am both humbled and excited to have reached over the £556,000 mark and urge anyone keen on supporting a local business (and a delicious product) to support the crowdfund now if you can and help us to reach our final target. Thank you so much!”
NOTES TO EDITORS
ABOUT THE CAMPAIGN
To find out more and to see Steve’s crowdfunding video, visit www.thebuffalofarm.co.uk
By becoming a member of the Founders Club, you will receive rewards equivalent in value to a 10% Annual Return on Investment, paid annually in arrears and provided to you on account as Buffalo Farm vouchers to spend in our shop, in the Bothy Coffee Shop or to use our private catering services.
By becoming a member of the Founders Executive Club, you will receive rewards equivalent in value to a 12% Annual Return on Investment, paid monthly in arrears and provided to you on account as Buffalo Farm vouchers to spend in our shop, in the Bothy Coffee Shop or to use our private catering services.
By joining the Buffalo Farm Founders Club, your joining fees are providing us with funding for an initial fixed term of four years. After the initial four-year period, you can choose to redeem the Club membership and receive your money back, or you can hold on to your membership and receive the same rate of interest for the duration of the membership scheme.
In addition to your rewards, you will also receive a number of fantastic Club Membership benefits, including:
- You will receive your exclusive Founders Club membership card
- Your name will be inscribed on the wall of the Buffalo Farm mozzarella production facility as a permanent record of everyone who supported the project
- You and a guest can enjoy a personal tour of the Buffalo Farm
- A complimentary pack of mozzarella from the first full production run
- 20% discount on hiring The Bothy as an events venue – subject to availability
- The first 50 members will get to name the new milking buffalo
BUFFALO FARM CREDENTIALS
Facebook following of over 48,000 fans, an additional 7,000 followers on the Bothy page and over 4000 Instagram fans.
The Buffalo Farm has an established wholesale customer base with over 120 clients including supermarkets, restaurants, bars, hotels and universities, etc. The diversity of our customers ranges from Buckingham Palace to local farm shops.
We have also worked in conjunction with Aldi on two projects to sell in excess of 80,000 Buffalo Burgers, demonstrating our ability to deliver major contracts. Such has been the success of the relationship that we have already received a note of interest from Aldi’s buying team to purchase our Buffalo Mozzarella.
When it comes to produce development and quality, we have a proud track record in producing award-winning products. We have picked up numerous awards including Great Taste Awards, Craft Butchers Awards, Scottish Pork Sausage Champions and have been winners in the Best Meat Category at the Scotland Food & Drink Excellence Awards.
Steve’s appearances on TV programmes have undoubtedly helped The Buffalo Farm’s profile to reach a national audience; past appearances include Gordon Ramsay’s ‘The F Word’, Paul Hollywood’s ‘Pies and Puds’, Landward and Countryfile. Most recently, Steve has appeared in the very popular BBC documentary series ‘This Farming Life’ which is estimated to reach an audience in excess of 2 million viewers and generated a significant increase in the business.
Press contact: Anna Davies, Scene & Herd PR. firstname.lastname@example.org 07775 894012