Celebrating Others’ Successes in Rural Business

This week, I was reminded of something that one of my favourite clients once said to me. I was approached by a cheesemaker asking if I might be willing to work with them on their PR and Marketing.

Finding Common Ground: How Mediation Can Help Your Rural Business Thrive

Sometimes, the most challenging conversations happen closest to home. In the unique world of farming, rural, and land-based businesses, disagreements can quickly become deeply personal, impacting not just livelihoods but also family dynamics and community relationships.

Back to School, Back to Business: PR Lessons from the New Term

As pupils in Scotland return to school this month, many parents will have had a busy summer juggling business and family life.In essence, starting school is about creating a foundational structure for growth and development - lessons that all businesses can draw parallels from.

Nostalgia Marketing in 2025: (What's the Story) Morning Glory? A Look Back and Forward

Can you believe it's been 40 years since Back to the Future launched onto our screens? Did you rush to the cinema or wait until it was available to rent from Blockbuster? Or maybe your enduring memory of 1985 was Live Aid? Perhaps you're too young to remember – maybe you weren't even born then?! Perhaps you are closer to the Britpop generation? Whatever your personal connection to the past, nostalgia marketing continues to be a powerful tool in 2025.

Helping Rural Voices Be Heard: PR & Communication Skills with Scene & Herd

At Scene & Herd, we’re proud to support rural businesses and organisations not only in telling their stories, but in giving them the tools and confidence to do it themselves.Recently, Anna Davies led a hands-on training session for Voluntary Initiative Scotland, focused on helping participants communicate their messages clearly, confidently and credibly. The workshop covered how to tailor your tone and messaging for different audiences – whether that’s the public, policymakers, fellow farmers or the media.

Standing Up for Rural Scotland: Your Guide to Confidently Addressing Misinformation

The heart of our food system beats in rural Scotland, sustained by the tireless efforts of farmers, food processors, and gamekeepers. Yet, you often face a barrage of unwarranted criticism from well-meaning but woefully misinformed individuals.This is your essential guide to confidently address these inaccuracies, champion your vital work, and build a more informed public understanding.

What We Can All Learn From The Meikleour Hedge...

Have you ever visited the Meikleour Beech Hedge in Perthshire? The world's tallest and longest hedge isn't just a natural wonder; it's a living, breathing case study in business longevity and strategic thinking!

Are You Still the Same Person You Were Seven Years Ago?

It's a fascinating thought, isn't it? The idea that our cells completely renew every seven years. While the science of molecular biology is a bit more nuanced, it's true that the cells making up your body today aren't quite the same as those from yesterday. In a way, you're a living, breathing version of The Ship of Theseus. Life has an incredible way of shaping us. Whether it's the joy of building a family, the profound impact of loss, or simply seeing the world through someone else's eyes, our experiences are constantly moulding us.

Cats, Cousins and Customers – they're not just for Christmas!

Do you have an address book full of names that you only ever write to at Christmas? Perhaps you only hear from some relatives when you receive their annual 'Round Robin'? Apart from the fact that once a year is far too infrequent to keep you in the recipient's mind, December is such a busy time that any communication sent that month may be quickly forgotten about in the festive mayhem.

Keep RHET Free - Support Scotland's Rural Education

The Royal Highland Education Trust is very close to Anna’s heart. As a Trustee, she is keen to share information about this campaign in the hope that we can all help secure RHET’s ability to continue offering children all over Scotland FREE learning about food, farming and the countryside. Without RHET, the future customers of our industry would be missing out on key knowledge about why it is so important to support Scottish farming.

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