Helping Rural Voices Be Heard: PR & Communication Skills with Scene & Herd

At Scene & Herd, we’re proud to support rural businesses and organisations not only in telling their stories, but in giving them the tools and confidence to do it themselves.Recently, Anna Davies led a hands-on training session for Voluntary Initiative Scotland, focused on helping participants communicate their messages clearly, confidently and credibly. The workshop covered how to tailor your tone and messaging for different audiences – whether that’s the public, policymakers, fellow farmers or the media.

Standing Up for Rural Scotland: Your Guide to Confidently Addressing Misinformation

The heart of our food system beats in rural Scotland, sustained by the tireless efforts of farmers, food processors, and gamekeepers. Yet, you often face a barrage of unwarranted criticism from well-meaning but woefully misinformed individuals.This is your essential guide to confidently address these inaccuracies, champion your vital work, and build a more informed public understanding.

What We Can All Learn From The Meikleour Hedge...

Have you ever visited the Meikleour Beech Hedge in Perthshire? The world's tallest and longest hedge isn't just a natural wonder; it's a living, breathing case study in business longevity and strategic thinking!

Are You Still the Same Person You Were Seven Years Ago?

It's a fascinating thought, isn't it? The idea that our cells completely renew every seven years. While the science of molecular biology is a bit more nuanced, it's true that the cells making up your body today aren't quite the same as those from yesterday. In a way, you're a living, breathing version of The Ship of Theseus. Life has an incredible way of shaping us. Whether it's the joy of building a family, the profound impact of loss, or simply seeing the world through someone else's eyes, our experiences are constantly moulding us.

Cats, Cousins and Customers – they're not just for Christmas!

Do you have an address book full of names that you only ever write to at Christmas? Perhaps you only hear from some relatives when you receive their annual 'Round Robin'? Apart from the fact that once a year is far too infrequent to keep you in the recipient's mind, December is such a busy time that any communication sent that month may be quickly forgotten about in the festive mayhem.

Keep RHET Free - Support Scotland's Rural Education

The Royal Highland Education Trust is very close to Anna’s heart. As a Trustee, she is keen to share information about this campaign in the hope that we can all help secure RHET’s ability to continue offering children all over Scotland FREE learning about food, farming and the countryside. Without RHET, the future customers of our industry would be missing out on key knowledge about why it is so important to support Scottish farming.

Changing Course Isn’t Failure – It’s Growth

At Scene & Herd, we often talk to clients about the power of storytelling and honesty. So here’s a little truth from us: not every idea we launch becomes a roaring success – and that’s perfectly OK.

Young Hires in Rural Businesses: Opportunity or Overload?

It’s no secret that many rural businesses operate on tight margins, and when it comes to hiring, budget is often a major factor. It’s becoming increasingly common to see recent graduates or younger team members brought in to handle a mix of tasks—including marketing and communications—often because they’re seen as “digital natives” or because it’s a more affordable option. There’s real potential in this approach. Young people can bring fresh ideas, energy, and a natural confidence with social media and technology. They’re often quick learners and keen to make a mark. But without the right support, this strategy can sometimes fall flat.

Tough at First, Easier with Time – Just Like Marketing

Every morning, I start my day with a cold shower. It’s not glamorous. It’s definitely not fun at the time. But over the weeks and months, it’s become something I don’t think twice about. It sets the tone, clears my head, and gives me a wee sense of achievement before I’ve even had my coffee.Marketing your own business is a bit like that. It can feel uncomfortable and unfamiliar at first, especially if you’re not sure what to say or where to start. But, like any habit, it gets easier with time.

Power Up Your Rural Business: Essential Tools the Scene & Herd Team Loves

Running a rural business or nurturing a farm diversification project comes with its own unique set of challenges. At Scene & Herd, we get it! That's why we've compiled a list of some of our go-to websites and software platforms that have become indispensable to our team. With the right tools, a bit of guidance, and a boost of confidence, you can effectively share your story and connect authentically with your audience. Even better, many of these services integrate seamlessly, amplifying their usefulness.

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