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Harvest Newsletter

By 18th September 2019 No Comments

It has been a spectacularly busy summer for Scene & Herd and our clients!

Over the years team Scene & Herd has worked on various promotional and information films on behalf of clients. This summer we are delighted to have brought a new team member, Elliot Campbell, onboard, meaning we now have in-house film making capability on offer to all clients. The new service has been extremely busy so far – since July it feels like we have been in every potato field in Angus, Perthshire and South Wales filming on behalf of Grampian Growers and we have thrown ourselves into two exciting film projects on behalf of new client SRUC / SAC Consulting involving sheep, cattle, deer and even more potatoes!

We are also in the early stages of planning a series of podcasts so watch this space for further updates.

 

CLIENT NEWS

We achieved extensive media coverage – across TV, radio, press and magazines for clients Birken Tree including slots on BBC Landward, Out of Doors and in Scottish Field. (Read the Case Study here)

The Scottish Organic Producers Association (SOPA) and Organic Farmers and Growers (OF&G) enjoyed a successful day at their fourth annual Livestock in Low Input Systems (LILIS) conference on the 7th of June, with delegates being offered a viewpoint that is both alternative to common practice and is proving to be highly successful on-farm. (Read more here)

Just weeks after winning ‘Best Cheese in Scotland’ at the Melton Mowbray Artisan Cheese Awards, organic artisan cheese producer Connage Highland Dairy was awarded another ‘Best Scottish Cheese’ award. (Read more here).

Dairy farmers in Britain have long relied on imported soybean meal to ensure cows have the required levels of protein in their ration. Conventionally, crops grown here for livestock feed, such as forage and cereals, have fallen short of the relatively high protein requirements of high yielding dairy cows. However, a new feedstuff, developed in Scotland by long-established firm Norvite and produced from locally grown oilseed rape crops, looks set to change all of that. (Read more here)

SKAi, the SoilEssentials KORE Artificial Intelligence project, is developing re-trainable smart camera vision in order to recognise, map and precision apply agrochemicals to crops. (Read more here)

In August, Forestry Expo Scotland provided over 3,000 visitors with the opportunity to not only see the latest and best forestry machines and equipment at work but also hear from leading industry experts on the latest industry technology.

 

Well known Fife farmer and star of the BBC’s ‘This Farming Life’, Steve Mitchell of the Buffalo Farm, launched a ‘Founders Club’ crowdfunding campaign to turn his buffalo mozzarella dreams into reality. Steve’s ambition is to provide Scotland with its first-ever home-produced buffalo mozzarella, at the same time giving founding investors a 10 per cent return on investment.  Can you contribute to help make Scotland’s first-ever Buffalo Mozzarella become a reality? If so, please click here for more info. (Read more here)

After hugely successful trials, Skyeskyns introduced mimosa bark to tan all of their sheepskins. An ancient, traditional handcrafted and natural process, mimosa tanning travels into the past to take the business forward into a sustainable future, allowing for the production of the very best quality sheepskins the business has ever produced and cementing the Skyeskyns reputation for quality.  (Read more here)

Our charity client RSABI, held their annual Great Glen Challenge in August, raising much-needed funds.  The unique challenge, which incorporates mountain biking, kayaking, walking & running, was won by a team from AHDB Scotland.  Those looking to donate can do so at www.virginmoneygiving.com/fund/RSABIGGC19 or by calling the event hotline on 0131 472 4166.

Land-based member organisation Scottish Land Estates announced the 2019 Helping It Happen Awards finalists.  The winner of each category will be announced at the #HelpingItHappen2019 Awards gala evening on 02 October at the Sheraton Hotel in Edinburgh. Tickets are available from Scottish Land & Estates.

From the coffee connoisseur looking for the latest coffee craze to casual drinkers looking to kick start their coffee experience, there is something for everyone at the Edinburgh Coffee Festival on the 5th October 2019, taking place at one of the city’s best-known venues, The Edinburgh Corn Exchange.   (Read more here)

Looking ahead, we are making preparations for AgriScot which is set to be even better than last year!  The event, which will take place on Wednesday 20 November 2019, is now widely regarded as one of the premier events in UK agriculture.  More info at agriscot.co.uk

 

Looking ahead even further, have you given any thought to your #festiveprep? The lead up to Christmas has long been prime time for all business pertaining to the retail industry. Certainly, at Scene & Herd HQ, our Scottish producer, distributor and retail clients look for increasing media output, promotion and features as the season hots up, and rightly so.  Read our blog for some tips and let us know if we can help!
Team Scene & Herd News
Introducing Lucy!
Lucy Hannay began her career in PR over 14 years ago when she joined London agency Financial Dynamics.   She lives on a farm in East Lothian with her husband, three children and dog Millie (plus two resident Highland cows) and now takes huge pride in helping small businesses to tell their stories, engage with the right stakeholders, and gain share of voice in the most effective way.  More about Lucy and the rest of the team here.
Connect with Us!

Did you know we are on Pinterest  We have boards for Farming; Food & Drink; Recipes; Gardening and, of course, our lovely clients. Follow and share our boards here. (Warning: Pinning is highly addictive!)

Are you one of the 500 million people who use Instagram?  If not, you’re missing out!  Follow Scene & Herd’s photographic adventures here.

Social Media Tips 

  • Be findable!  Our Twitter handle is @sceneherdpr but our Twitter name is currently “Scene & Herd – Foodie & Rural PR & Marketing” (names can be changed depending on what you wish to promote).
  • Check your privacy settings (especially after updates) and make sure you can be tagged in photos.
  • Promote your social media accounts at your premises and on your products.
Rural Business Round-Up
  • The Prince’s Countryside Fund – a charity founded by HRH The Prince of Wales to help the British countryside to flourish – has launched The Village Survival Guide, a vibrant manual filled with tips and advice on how to build a strong community. This colourful guide is an entertaining collection of case histories, checklists and practical advice, which will enable those living in the countryside to utilize the talents available in their own communities, and benefit from the examples of many others to tackle some of their own challenges.  Click here to read The Village Survival Guide online.
  • Anyone living in the countryside knows how unreliable postcodes are for giving directions!  what3words has assigned each 3m square in the world a unique 3-word address that will never change – and is recognised by the emergency services.  For example /tribune.carbon.distanced marks SkyeSkyns Sheepskin Tannery, Shop & Visitor Centre and /snacks.procured.ranch is shorthand for the Buffalo Farm!
  • Productivity Club Scotland is a pilot project being developed to strengthen networking and peer-to-peer learning for businesses. It will provide signposting to resources and support members to focus on continuous improvement and organisational capacity.
  • The Royal Highland Education Trust (RHET) has been providing the opportunity for Scottish schoolchildren to learn about food, farming and the countryside for free for almost 21 years.To celebrate this milestone, RHET is holding a gala on 21 February 2020.

    SAVE THE DATE – we’ll share the details with you shortly.

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