- This event will give you confidence to move forward
- Stimulate ideas
- Help you understand the jargon
- Hear from the professionals in the PR and social media business
- Have a great lunch and network at the same time
Meet the Speakers:
Anna Davies, Director, Scene & Herd
Anna has over thirteen (lucky for some!) years of Public Relations, Communications, Marketing and Publishing experience and set up Scene & Herd back in 2009 to give rural businesses a stronger promotional voice.
Previously, Anna was Public Relations and Communications Manager at the National Farmers’ Union Scotland and Marketing and Communications Manager at Scotland Food & Drink and she loves promoting the ‘farm to fork’ journey – as well as sampling local produce wherever she goes!
With a Psychology degree from Edinburgh University, a Chartered Institute of Public Relations qualification and a nosey streak, Anna is fascinated by the ways in which businesses can communicate with their customers in the most effective way.
Ross (Monty) Montague, Director, Scene & Herd
Monty gets fired up by farming and rural Scotland and is fascinated by all types of rural business.
These passions grip Monty like a terrier grips a rat – if your business has a story to tell Monty won’t let go until it has been told.
In addition to running Scene & Herd, Monty owns and operates a farming business. Formerly Director of the Scottish Countryside Alliance, he also has previous experience in business consultancy covering a plethora of sectors from professional football to energy and care homes.
Emma Dickinson, Digital Media Officer
Emma has worked in several internships in digital marketing and communications over the past few years. From web design to building Facebook communities. She is delighted to join the team at Scottish Land and Estates and hopes to continue to represent and support rural businesses through the growth of SLE digital communications.
10.00 – 10.25 Registration
10.25 – 10.30 Welcome & Introduction
10.30 – 11.30 SESSION 1
Beginners – whether you have realised that your business should be making use of social media and haven’t yet taken the plunge, or whether you aren’t even sure if social media is for you, this session will help.
We will cover the key relevant social media platforms and give guidance on why they are important and how to get started. Those planning to attend Session 2 are also welcome to attend this session if they feel that a refresher on the basics would be beneficial.
11.45 -12.45 – SESSION 2
Intermediate – this session will be of most benefit to those who have already embarked on some social media for their business but don’t know how to take it to the next level, increase engagement or maximise effectiveness. We will look at the key platforms in greater detail, offering tips on how best to engage and be seen. Those attending Session 1 are also welcome to attend this session for a fully immersive day!
Another chance to speak to the experts over lunch regarding any social media and PR queries you may have.
13.45-15.45 SESSION 3
This session offers the chance for a 15 minute 1:1 discussion with Anna Davies or Ross Montague of Scene & Herd PR or with Emma Dickinson, SLE Digital Media Officer
Booked in advance, the slots can cover any specific queries relating to Facebook, Twitter or Instagram, or indeed any wider PR question, providing advice that is more tailored to your own business.
If possible, please provide a one sentence outline of your query upon booking so that you can be matched with the right team member.