…– the power of vehicle graphics!
Living on a working farm with a farmhouse and courtyard buildings dating back several hundred years, we seem to play host to an endless stream of commercial vehicles coming up and down the road to deliver things, collect things or repair things – roofers, electricians, grain lorries, oil tankers and couriers to name just a few.
On the very rare occasion that a plain white van drives up the road (I can watch the progress of all these visitors from my office window!) the first emotion it conjures within me is that of suspicion – surely a legitimate van on legitimate business would have branding down the side, reassuring me that they are who they say they are?
Indeed, I believe that this largely to be true – many of the traditional ‘trades’ are the very best when it comes to promoting their own businesses using vehicle livery. I frequently cringe at some of the awful design skills on display but to give them the credit they deserve, at least they are making an effort when it comes to mobile advertising.
Why then do so many other rural businesses fail to take advantage of this easy opportunity? Why do the owners of farm shops, on-farm activity centres, rural wedding venues and holiday accommodation or small-scale food producers for example, rarely promote what they offer on their vehicles?
People seem to think it’s the preserve of the white van to be decorated with branding but in fact, a business can be promoted simply, cleverly and unobtrusively on the side of any vehicle.
Examples of Vehicle Graphics
A business local to me in East Lothian, Yester Farm Dairies, has done the obvious by branding all of its delivery lorries. That’s a no-brainer. But what they have also done is brand up the boss’s pick-up in the same way. Wherever he goes, even if that’s to the local shop or to Saturday morning rugby, he is promoting his business to potential customers. They have also sponsored the local kids’ rugby team and given each player a branded hoodie (but that’s a whole other blog topic!)
Another example is my own car. Yes, it is a family car as well as the car I used for business. It does spend a great deal of time in my driveway or on the school run, but it also sits in car parks at rural conferences and events or takes me on visits to clients, marts, farm open days and so many other places at which potential clients are likely to be. It may not encourage complete strangers to pick up the phone there and then but it provides a very useful (and cost-effective) reminder to rural contacts that Scene & Herd is there. Those who have herd (!) of us and are considering getting in touch, or those who we have worked with in the past, maybe just be reminded that they need our services and be prompted to get in touch.
Embrace Vehicle Graphics!
So, if you own, run or work for a rural business and you haven’t embraced one of the oldest forms of advertising, please think about it! It could be the best £100 you ever spend.