You're Fired!

I was astonished to read recently, on one of the farming Facebook groups I’m a member of, about a farming lady considering firing a personal trainer who had helped her lose over 2.5 stone because said personal trainer is a vegan! The client was involved with livestock farming and she and the PT had had a few discussions about veganism and appeared to have agreed to disagree. The PT certainly didn’t seem to be ramming her views down anybody’s throat.

Immerse Yourself...in a Quick Guide to Experiential Marketing

Experiential marketing is a type of marketing that focuses on creating experiences for customers. These experiences can be anything from pop-up shops to interactive exhibits at live events such as agricultural shows. The goal of experiential marketing is to create a memorable and engaging experience that will make customers more likely to remember your brand and convert interest into sales.

What the Edinburgh Festival Fringe Can Teach Us About Marketing

For three weeks in August, thousands of people descend on Scotland's capital to enjoy one of the greatest cultural festivals in the world as over 200 venues play host to over 2,000 performances as part of the Edinburgh Fringe. While the Fringe has helped to establish the careers of many writers and performers, the best the majority can hope for is to minimise financial losses from putting on the show. No wonder then that some performers go to extreme lengths to get 'bums on seats'.

Don't Let Go!

It always amazes us that otherwise responsible citizens who wouldn't dream of littering the countryside will happily release balloons and let paper lanterns float off into the sky without any thought as to what will happen to them! If you know of anyone planning to release balloons or lanterns, please share this information with them. Together, we can help protect the countryside and keep our animals safe.

Help us celebrate 150 episodes of the OnFARM podcast!

We are about to hit the 150th episode of the OnFARM podcast. It’s a huge milestone, and we are extremely proud to be still going from strength to strength, surrounded by a brilliant community, and with steadfast supporters and sponsors. We’ve had wonderful guests on the show, from high-profile celebs to people that have been loads of fun, and just passionate communicators about the work that goes on in rural Scotland.

Design: The Silent Ambassador of Your Brand

If art is a conversation, then design is the medium through which that conversation is held - the silent ambassador of your brand, communicating your ideas, values and beliefs. Good design is functional, aesthetically pleasing, and meaningful. It is the way that we create the world around us, and it has the power to make a real difference

5 things you might not know…

Strawberries aren’t berries. Neither are raspberries and blackberries, according to botanists. True berries stem from one single-ovary flower and have two or more seeds. Strawberries don’t fit that bill, but bananas, kiwis, and watermelons do. Can any soft fruit producer confirm this? Or maybe tell me that I’m wrong?

Eight small things that could make a BIG difference in your life…

A good friend of mine declared that a utensil was “literally going to change my life” which caused great hilarity. It got me thinking about the small things in life that can really deliver big results! So I made a list…

Are you sexist?

We mentioned in a recent newsletter the advertising campaign which was put out by a Shropshire-based ag supplies firm that was so incredibly tone-deaf and embarrassing it was hard to believe (we’ve included an image in case you didn’t see this PR disaster!). But it got me thinking...

The 2023 Rural Show Calendar (updated)

Agricultural Shows, Highland Games, Game & Country Fairs, Horse Shows and the like are the backbone of the Scottish rural calendar. Thank you to those of you who got in touch with details of your favourite agricultural shows and country fairs.

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