Cats, Cousins and Customers – they're not just for Christmas!

Do you have an address book full of names that you only ever write to at Christmas? Perhaps you only hear from some relatives when you receive their annual 'Round Robin'?

Apart from the fact that once a year is far too infrequent to keep you in the recipient's mind, December is such a busy time that any communication sent that month may be quickly forgotten about in the festive mayhem.

The Power of the Summer Special

Instead of fighting for attention in December, why not make July your prime time for reconnecting? Think back to your school days – those long summer holidays often brought special editions of your favourite comics. You can create the same buzz for your business!

Now's the perfect moment to start building your mailing list and get planning your own "summer special" newsletter. It's an ideal way to update customers on what you've been up to, remind them you're still here, and nurture those valuable relationships. It's less a "round robin" and more a "round redstart" – a fresh, vibrant return!

TRIVIA: "Round Robin" is an anglicisation of the French "ruban rond" ("round ribbon"), referring to circular petitions signed by multiple parties to obscure the signing order.

Unlock the Power of Email Newsletters

An email newsletter is a fantastic tool to:

• Stay connected with your audience.
• Drive traffic back to your website.
• Generate sales and enquiries.

We use Mailchimp for our newsletters, but other excellent platforms like Constant Contact and MailerLite are readily available. Most of these services are incredibly intuitive and offer extensive how-to guides, so don't worry if you're new to the tech side of things.

Getting Started: Your Summer Newsletter Checklist

Ready to dive in? Here’s a simple roadmap to launching your summer special:

1. Create Your Email List: Start by importing your existing contacts. You can then segment and organise this list in a way that best suits your business needs.
2. Grow Your Audience: Make it easy for people to sign up! Add clear calls to action on your social media profiles, in your physical store, and at any events you attend.
3. Design a Branded Template: Consistency is key. Create a template that incorporates your brand's logo, colours, and fonts. This makes your newsletter instantly recognisable.
4. Craft Engaging Content: This is where you shine! Think beyond just sales. Consider including:
   • Customer spotlights
   • Team news
   • New product launches
   • Relevant industry insights
   • Behind-the-scenes glimpses
   Remember, the goal is to inform and entertain, not just to sell. Aim to provide value!

Let's Make This Summer Special!

A well-crafted summer newsletter can significantly boost your brand's visibility and deepen customer relationships. It's a proactive way to show you care, keep your audience engaged, and ensure your business stays top-of-mind.

If you need a hand with any aspect of your PR and marketing, including branding, copywriting, or getting your newsletter off the ground, don't hesitate to book a Growth Hour slot to talk things over.

P.S. For those who love the tactile joy of real mail, we highly recommend these beautiful Scottish-themed designs by Joanne Wishart: https://www.joannewishart.co.uk/collections/scottish-cards

Book Your GROWTH HOUR slot now