Do you have an address book full of names that you only ever write to at Christmas? Perhaps you only hear from some relatives when you receive their annual 'Round Robin'?
Apart from the fact that once a year is far too infrequent to keep you in the recipient's mind, December is such a busy time that any communication sent that month may be quickly forgotten about in the festive mayhem.
July, on the other hand, is a much better time to reconnect. Those of you of a certain age may associate the long school holidays with summer special editions of your favourite comics. There's no time like the present to create your own 'summer special' newsletter and let customers know what you've been up to and that you haven't forgotten about them – not so much a round robin as a round redstart!
TRIVIA: “Round Robin” is an anglicisation of the French “ruban rond” (“round ribbon”) which were circular petitions signed by multiple parties so no-one could ascertain the order in which it was signed.
An email newsletter helps you stay in touch with your customers, encourages them to your visit your website, and hopefully generates a few sales.
We use MailChimp for our email newsletters but other platforms such as Constant Contact and MailerLite are available. Most email newsletter services are quite intuitive and have extensive how-to guides so don't worry if you're a novice with technology.
Once you have chosen your preferred platform you will need to:
Create an email list - you can tweak this list and organise contacts in a way that works for your business.
Grow your contacts list by inviting people to sign up on your socials, in-store and at events you attend.
Then you should create a template using your brand's logo, colours, font etc.
Create engaging content
This could include customer spotlight, staffing news, product launches, industry news - don't be too 'salesy'.
Get in touch if we can help with any aspect of your PR and Marketing including branding and copywriting.
Let's hear it for the Summer Special Newsletter!
p.s. Want to send 'real' mail in the post? We love these designs by Joanne Wishart https://www.joannewishart.co.uk/collections/scottish-cards