Do you judge a book by its cover?

How many times have we all been told by parents, teachers, television, books and more that we should never judge something at face value? And yet aren’t we also told that first impressions count?  Aren’t those two pieces of advice in direct contradiction?

Can we really help but judge certain things and certain situations within an instant?

Do we automatically assume that somebody scruffy has no place in a smart restaurant?

If someone is rude the first time they meet you, of course, you are unlikely to want to become their best friend.

First impressions really do count.

If you’re at the station or the airport and you need a book for the journey, you WILL make a judgement based on what the front cover looks like.  The cover of the book is essentially the sales pitch for the content. And judging a book by its cover is not only something everyone does, it’s also one of the first things you do when face to face with a book!

Some studies have shown that up to 80% of people are initially interested in a book because of its cover, and up to 60% of people will choose whether or not to buy a book (even after they've read the back cover) based on the visual design of the cover itself.

Design matters. Not just for books but for your brand, your website, your staff uniform – everything that represents your business.

If I find myself on a website that looks out of date or boring, I leave. If I see a terrible logo on somebody’s t-shirt, I cringe. If a book has a dull cover, I don’t buy it.

Of course, you can create your own logo on Canva or create a website using a free online template – but unless you are a designer, or exceptionally artistic, I’m afraid to say that it won’t represent your business nearly as well as it could do if done by a professional.

We can help – get in touch if you think that our clever designer John could work his magic on your brand.  Here are just a few examples of his work: (branding and website) (website redesign) (branding and website) (branding and website)

Let me know if we can help: