Did you catch our client, Rory Christie of Dourie Farming Company, in a recent feature in The Scottish Farmer? His story, 'Farming, Family and Wellbeing in Scotland', was a reminder of how important it is to look after yourself in business.
Rory shared three key tips that apply to all of us, no matter what we do:
Rest Your Mind & Body: You wouldn't run your farm machinery into the ground, so don't do it to yourself. Make sure you're taking time to rest your brain as well as your body.
Get a New Perspective: Taking time away from the farm to exercise or do something creative can help you gain perspective and prevent stress from building up.
Connect with Others: Friendship is invaluable. Whether it's a rugby club, a discussion group, or a simple phone call, discussing things with others is good for your mind and for your business.
There's only one thing we love more than our clients being seen and heard in all the right places, and that's coaching them how to do it for themselves.
Promoting your business can feel overwhelming. Where do you start? What do you say? How do you make sure the right people are listening?
Instead of doing the PR for you, I want to work with you—mentoring and teaching you how to confidently manage your own marketing and PR. I'll give you the skills, strategies, and insider knowledge you need to promote your business effectively, without the long-term cost of outsourcing.
My hands-on, practical support is tailored to your business, helping you get press coverage, manage social media, and get your message out to the right audience.
If you know you should be doing more to promote your business but don't know where to start, hit reply. You'll gain the skills to do it yourself and get lasting results.
Rural Scotland Unpacked: Your Latest News & Opportunities
Storm Names 2025-26
The Met Office, in partnership with Met Éireann and KNMI, has announced the storm names for the upcoming 2025-26 season. In a first, all of this year's names were submitted by the public. Look out for the first three named storms of the season: Amy, Bram, and Chandra.
The Wedding Industry Awards: Entries for this prestigious event close at 5pm on 22 September. Categories include Wedding Barns and Temporary Structures. Don't leave it too late!
Retail Week Awards: A benchmark of excellence since 1995, these awards have helped turn young retailers into household names. Entries close on 6 October and are completely free to enter.
Easy Veggie Ideas Awards: Entries are now open for this year's awards. The deadline is 13 October 2025, and the cost is £299 + VAT for up to five products.
Scotland's National Organic Conference 2025: Join SOPA at Murrayshall, Scone, Perth, on Wednesday, 29 October. This year's theme, 'Profit & Purpose', will explore how organic food and farming can deliver value economically, environmentally, and socially.
Do you have news, offers, or vacancies you'd like to share in a future mailing? Let us know how we can help share your story.
Optimise Your October Social Media: A Feast of Food, Fun, and Festivities!
October is a culinary cornucopia, brimming with delicious opportunities to connect with your audience. From gin lovers to curry connoisseurs, there's something to celebrate for everyone. Here's your guide to crafting engaging content throughout the month:
International Scottish Gin Day (4th): Raise a glass to Scotland's liquid gold. Share your favourite gin recipes or local distillery recommendations.
National Curry Week (6th-12th): Spice up your feed with mouthwatering curry dishes and behind-the-scenes looks at local Indian restaurants.
World Porridge Day (10th): Celebrate Scotland's hearty staple while supporting a worthy cause. Share porridge recipes and encourage donations to feed hungry children.
World Egg Day (10th): Crack open some creative egg-themed content. Share your favourite egg dishes, recipes, or fun facts about eggs.
World Food Day (16th): Highlight the importance of sustainable food production and showcase your local food heroes.
British Farming Awards 2025 (16th): Show your support for the backbone of British agriculture. Share updates, join the conversation, and use the hashtag #BFA25.
Apple Day (21st): Celebrate the humble apple. Share your favourite apple recipes, local cider recommendations, or information about apple growing in Scotland.
Scottish Ploughing Championships (24th-25th): Showcase the hard work and dedication of Scottish farmers. Share photos, videos, and behind-the-scenes glimpses of the event.
Halloween (31st): Get into the spirit of the season with spooky food-themed content. Share Halloween-inspired recipes, spooky food puns, or DIY Halloween decorations.
Additional Content Ideas:
Behind-the-Scenes: Offer a glimpse into local food production, cooking techniques, and farmers' markets.
User-Generated Content: Encourage your followers to share their own food photos, recipes, and experiences using a dedicated hashtag.
Live Streams: Host live cooking demonstrations, interviews with local food experts, or virtual tours of food-related businesses.
Competitions and Offers: Run competitions or promotions related to seasonal events to engage your audience.
Seasonal Recipes: Share autumn-inspired recipes featuring local ingredients.
Dynamic Content: Want to play an episode of the OnFARM Podcast on your website? Get in touch and we'll send you the embed code for free!
