A friend who had been searching online for tips in putting together some promotional material messaged to ask “What on earth is a CTA?”. Here is what I told them...
CTA stands for 'call to action' and is usually a button, link, or banner that tells the user what to do next. It is an essential part of any marketing communication.
There are many different types of CTAs, but they all have one goal in common: to get the user to take action. Some common types of CTAs include:
No matter what the type of CTA, it is important to make sure that it is clear, concise, and easy to understand - with a minimum of clicks involved for the potential customer.
Remember the USE rule to make your CTAs more effective:
Easy to use
We loathe buzzwords and acronyms as much as the next person so do let us know if there is any particular aspect of marketing or PR you would like us to de-mystify in a future mailing!
Like our clients, we're rural (and we don't have a flash city centre office so our overheads are lower). We're proud to be jargon-free and down-to-earth so we can concentrate on understanding your rural business and give the best advice regarding podcasting, branding and web design.