Young Hires in Rural Businesses: Opportunity or Overload?

It’s no secret that many rural businesses operate on tight margins, and when it comes to hiring, budget is often a major factor. It’s becoming increasingly common to see recent graduates or younger team members brought in to handle a mix of tasks—including marketing and communications—often because they’re seen as “digital natives” or because it’s a more affordable option.

There’s real potential in this approach. Young people can bring fresh ideas, energy, and a natural confidence with social media and technology. They’re often quick learners and keen to make a mark. But without the right support, this strategy can sometimes fall flat.

All too often, these new hires are handed the responsibility for marketing with very little training or strategic direction. They may be enthusiastic, but they’re not miracle workers—and expecting them to manage all your PR, content, or media relations without proper guidance can lead to frustration on both sides.

That’s where I can help. Through mentoring and coaching, I work alongside rural businesses and their teams to build confidence, skills, and a solid understanding of how to communicate effectively. Whether it’s helping a graduate get to grips with crafting a content plan, teaching them how to write a press release, or offering strategic oversight, I support them to grow into their role and take on marketing responsibilities with purpose and direction.

If you’ve recently brought someone younger into your team and want to give them the tools they need to succeed—without the cost of outsourcing everything—let’s have a chat. Email me on:  anna@sceneandherdpr.co.uk‍