Blog

November 30, 2021

Our predictions for 2021: Likely key trends

2020 was a year quite unlike any other. Businesses faced unprecedented challenges and everyone had to adapt to a 'new normal' almost overnight. The effects of Covid will be felt by many for some time to come and will undoubtedly affect the way we do business in 2021.

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November 30, 2020

2021 – The Year Ahead

2021 - as we wave good riddance to possibly the most tumultuous year in a long time, we've summarised some of the key events and anniversaries coming up in the year ahead, many of which present great opportunities to showcase your rural business and form new partnerships.

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November 30, 2020

Potential Funding for your Podcast

The £1 million Scottish Government 'Scotland Loves Local' Fund aims to empower communities by enabling local delivery of projects and giving them support and guidance to help them achieve aims important to them.

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October 8, 2020

Awareness Days - how to use them in your PR strategy.

Since being established to highlight charitable causes, awareness days have grown in popularity and now there are numerous dates - some with a serious, educational aim, and others are quite whimsical.

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August 20, 2020

OnFARM - an opportunity for your business to get involved with the rural podcast.

Get your brand a podcast...without the hassle of making oneIf you have a brand or business you want to promote, you've likely already considered podcasting.

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July 27, 2020

Be in the countryside, wherever you are

Over the last few months, the way in which we interact and consume information has changed, perhaps forever. Within rural areas, in particular, people are less able to see each in person and yet (broadband permitting) arguably more disposed to interact using digital platforms in order to maintain connections.

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April 29, 2020

Mini-Marketing Tips – 6 tiny ways to attract new potential customers and build brand loyalty

We've put together a list of easy to implement, free or low-cost 'mini-marketing' tips:

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April 1, 2020

Online reviews – their importance to businesses.

First impressions hugely influence journalists, investors & customers. The opinions they form - and share - quickly become your reputation. In recent years, online reviews have become a vital part of the consumer's decision-making process.

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April 1, 2020

Google My Business – free marketing tool for your business

We've blogged previously on the importance of vehicle branding and visual graphics. A shopfront is undoubtedly great advertising for business but what if your company is home-based or you're specifically planning to grow your Internet sales market?

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April 1, 2020

Email signatures – the often overlooked marketing tool

When did you last update your email signature? If it wasn't recently, you could be missing out on a valuable, free marketing opportunity!

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