2020 was a year quite unlike any other. Businesses faced unprecedented challenges and everyone had to adapt to a 'new normal' almost overnight. The effects of Covid will be felt by many for some time to come and will undoubtedly affect the way we do business in 2021.
READ MORE2021 - as we wave good riddance to possibly the most tumultuous year in a long time, we've summarised some of the key events and anniversaries coming up in the year ahead, many of which present great opportunities to showcase your rural business and form new partnerships.
READ MOREThe £1 million Scottish Government 'Scotland Loves Local' Fund aims to empower communities by enabling local delivery of projects and giving them support and guidance to help them achieve aims important to them.
READ MORESince being established to highlight charitable causes, awareness days have grown in popularity and now there are numerous dates - some with a serious, educational aim, and others are quite whimsical.
READ MOREGet your brand a podcast...without the hassle of making oneIf you have a brand or business you want to promote, you've likely already considered podcasting.
READ MOREOver the last few months, the way in which we interact and consume information has changed, perhaps forever. Within rural areas, in particular, people are less able to see each in person and yet (broadband permitting) arguably more disposed to interact using digital platforms in order to maintain connections.
READ MOREWe've put together a list of easy to implement, free or low-cost 'mini-marketing' tips:
READ MOREFirst impressions hugely influence journalists, investors & customers. The opinions they form - and share - quickly become your reputation. In recent years, online reviews have become a vital part of the consumer's decision-making process.
READ MOREWe've blogged previously on the importance of vehicle branding and visual graphics. A shopfront is undoubtedly great advertising for business but what if your company is home-based or you're specifically planning to grow your Internet sales market?
READ MOREWhen did you last update your email signature? If it wasn't recently, you could be missing out on a valuable, free marketing opportunity!
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