It’s my birthday!

I’m simply here to say that if you’ve ever considered undertaking any of the training on our OnFARM Academy online training platform but haven’t yet got around to it, today is your lucky day. I’m offering a 30% discount for this week only – it expires on Friday 7th at 5 pm.

An A-Z of S&H

It occurred to me that you might not necessarily be familiar with all the ways in which we can help make your rural business be seen and heard so we've put together a brief A-Z of Scene & Herd: A is for …

Great Minds Don't Think Alike

We were blown away at the response to this week's OnFARM podcast episode 'ADHD in farming'! Perhaps we shouldn't be surprised that it chimed with so many of you as about one in seven of us is neurodivergent. ADHD affects the person’s ability to control attention, impulses and concentration, and can cause inattention, hyperactivity and impulsiveness.

Nostalgia: Marketing a Memory

Can you believe it is 30 years since Jurassic Park was released?! What are your happy memories of 1993? Dancing to 2 Unlimited? Reading Trainspotting? Using Telextext to book a holiday? Watching Supermarket Sweep? A love of all things retro can be used to your advantage and connect your brand with positive feelings from the past.

Win. Don't Bin

Today is the start of Food Waste Action Week which this year, has the theme of “Win. Don't Bin” and will demonstrate how valuable food is in our lives, how it unites people and how using up everything we buy saves money, time and the planet. Below, we've set out a few ideas on how you can win the war on food waste.

Making the most of the 2023 Rural Show Calendar

Agricultural Shows, Highland Games, Game & Country Fairs, Horse Shows and the like are the backbone of the Scottish rural calendar. We list as many of the larger gatherings, those we are aware of, in this email - please get in touch if we have missed any of your favourites; we can give them a special mention in future!

Are you still the same person...

There is a school of thought that our cells renew every seven years. While this is an oversimplified view of molecular biology, it's true to say that the cells you have today aren't the same as those you had yesterday. You are, in effect, a sort of human version of The Ship of Theseus.

Hoping for the best...planning for the worst

Do you have an individual in your organisation who performs undocumented tasks unknown to everyone else? Imagine if they suddenly left...... What would you need to get back to normality quickly?

Apparently, it takes 66 days….

Apparently, it takes 66 days for a new habit to form. Of course, that’s an average number which varies according to the person, the behaviour and the circumstances but it seems about right to me. Whether it’s a daily walk, social media scheduling or meal planning, we can’t expect overnight success and we have to stick at something before it becomes ingrained.

The Year of the Rabbit

Happy Lunar New Year! The Chinese Spring Festival/Lunar New Year falls on 22 January starting the year of the Rabbit. The event is celebrated by 1.5 billion people worldwide and is a key opportunity for providers of premium products to showcase their offerings to China's growing middle class.

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