News from the field

Image courtesy of ORganic Rapeseed oil

Rural Britain is a wonderful assortment of farms, estates, hamlets, villages, forests and moors, lochs and valleys. Our stunning scenery, close communities and wonderful rural businesses provide an idyllic lifestyle for many, but rural life can also throw up some pretty unique challenges.

The Rural Scene (the Scene & Herd rural blog and news updates) looks at what’s new, what’s relevant, what’s tasty, what’s fun and what’s challenging about life in the Great British Countryside. We offer an insider insight into rural Britain, highlighting some of the exceptional people, businesses and innovations we believe that everybody should know about.

Is 2025 the year for a new you?

As we settle into 2025, it’s the perfect time to refresh, rethink, and revitalise our businesses. Whether you’re looking to attract new customers, stand out from the crowd, or better connect with your audience, your branding is the key to unlocking growth and success.

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February 2025

And just like that, we're over halfway through the shortest month. February may be the shortest month but it has been a particularly busy - and blustery one. We hope you haven't been too badly unaffected by storm Éowyn. Fingers crossed we have a bit of a break before Floris, Gerben and Hugo pay us a visit! (If you want to suggest storm names for future consideration, send an email to nameourstorms@metoffice.gov.uk). Just for fun, let's put your general knowledge to a 'short' test...

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Growing your Instagram – part 2

You may remember that back in October we issued a newsletter aimed at creating a bit of two-way support – you follow our Instagram handles and in turn we’ll share yours in a future newsletter and encourage our database to follow you too. All this with the aim of boosting all of our accounts and making rural businesses better known.

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2025: The Year Ahead

We've summarised some of the key events and anniversaries coming up in 2025, many of which present great opportunities to showcase your rural business and form new partnerships.

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WARNING: May Contain Snakes! 🐍

The Chinese Spring Festival/Lunar New Year will be celebrated this year on 29 January by over 1.5 billion people worldwide. This auspicious event presents a significant opportunity for businesses to showcase their offerings to China's rapidly expanding middle class. As the appetite for Scottish luxury goods, including whisky, salmon, cashmere, and tourism, continues to rise in China, the time has never been better to explore export opportunities.

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