News from the field

Image courtesy of ORganic Rapeseed oil

Rural Britain is a wonderful assortment of farms, estates, hamlets, villages, forests and moors, lochs and valleys. Our stunning scenery, close communities and wonderful rural businesses provide an idyllic lifestyle for many, but rural life can also throw up some pretty unique challenges.

The Rural Scene (the Scene & Herd rural blog and news updates) looks at what’s new, what’s relevant, what’s tasty, what’s fun and what’s challenging about life in the Great British Countryside. We offer an insider insight into rural Britain, highlighting some of the exceptional people, businesses and innovations we believe that everybody should know about.

Back to School, Back to Business: PR Lessons from the New Term

As pupils in Scotland return to school this month, many parents will have had a busy summer juggling business and family life.In essence, starting school is about creating a foundational structure for growth and development - lessons that all businesses can draw parallels from.

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Nostalgia Marketing in 2025: (What's the Story) Morning Glory? A Look Back and Forward

Can you believe it's been 40 years since Back to the Future launched onto our screens? Did you rush to the cinema or wait until it was available to rent from Blockbuster? Or maybe your enduring memory of 1985 was Live Aid? Perhaps you're too young to remember – maybe you weren't even born then?! Perhaps you are closer to the Britpop generation? Whatever your personal connection to the past, nostalgia marketing continues to be a powerful tool in 2025.

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July 2025

If life is like a box of chocolates, then July has been a packet of liquorice allsorts! This month's weather has certainly kept us on our toes, from heatwaves to refreshing downpours! We hope you're staying resilient and thriving. This month, we're celebrating Independent Retailers Month, a fantastic opportunity to supercharge your business. And if you're looking for a key ingredient to growth, look no further than online reviews.

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Helping Rural Voices Be Heard: PR & Communication Skills with Scene & Herd

At Scene & Herd, we’re proud to support rural businesses and organisations not only in telling their stories, but in giving them the tools and confidence to do it themselves.Recently, Anna Davies led a hands-on training session for Voluntary Initiative Scotland, focused on helping participants communicate their messages clearly, confidently and credibly. The workshop covered how to tailor your tone and messaging for different audiences – whether that’s the public, policymakers, fellow farmers or the media.

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Standing Up for Rural Scotland: Your Guide to Confidently Addressing Misinformation

The heart of our food system beats in rural Scotland, sustained by the tireless efforts of farmers, food processors, and gamekeepers. Yet, you often face a barrage of unwarranted criticism from well-meaning but woefully misinformed individuals.This is your essential guide to confidently address these inaccuracies, champion your vital work, and build a more informed public understanding.

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