News from the field

Image courtesy of ORganic Rapeseed oil

Rural Britain is a wonderful assortment of farms, estates, hamlets, villages, forests and moors, lochs and valleys. Our stunning scenery, close communities and wonderful rural businesses provide an idyllic lifestyle for many, but rural life can also throw up some pretty unique challenges.

The Rural Scene (the Scene & Herd rural blog and news updates) looks at what’s new, what’s relevant, what’s tasty, what’s fun and what’s challenging about life in the Great British Countryside. We offer an insider insight into rural Britain, highlighting some of the exceptional people, businesses and innovations we believe that everybody should know about.

Changing Course Isn’t Failure – It’s Growth

At Scene & Herd, we often talk to clients about the power of storytelling and honesty. So here’s a little truth from us: not every idea we launch becomes a roaring success – and that’s perfectly OK.

READ MORE

Young Hires in Rural Businesses: Opportunity or Overload?

It’s no secret that many rural businesses operate on tight margins, and when it comes to hiring, budget is often a major factor. It’s becoming increasingly common to see recent graduates or younger team members brought in to handle a mix of tasks—including marketing and communications—often because they’re seen as “digital natives” or because it’s a more affordable option. There’s real potential in this approach. Young people can bring fresh ideas, energy, and a natural confidence with social media and technology. They’re often quick learners and keen to make a mark. But without the right support, this strategy can sometimes fall flat.

READ MORE

May 2025

Some people might think spreadsheets and soil live on different planets, but, living on a farm, immersed in both, I see striking parallels between business and gardening: the long-term vision required, the constant need to adapt, and the sheer resilience involved. Just like a flourishing garden, effective PR and marketing is never truly 'done' – it's a continuous cycle of growth, challenges, and new approaches.

READ MORE

Tough at First, Easier with Time – Just Like Marketing

Every morning, I start my day with a cold shower. It’s not glamorous. It’s definitely not fun at the time. But over the weeks and months, it’s become something I don’t think twice about. It sets the tone, clears my head, and gives me a wee sense of achievement before I’ve even had my coffee.Marketing your own business is a bit like that. It can feel uncomfortable and unfamiliar at first, especially if you’re not sure what to say or where to start. But, like any habit, it gets easier with time.

READ MORE

Power Up Your Rural Business: Essential Tools the Scene & Herd Team Loves

Running a rural business or nurturing a farm diversification project comes with its own unique set of challenges. At Scene & Herd, we get it! That's why we've compiled a list of some of our go-to websites and software platforms that have become indispensable to our team. With the right tools, a bit of guidance, and a boost of confidence, you can effectively share your story and connect authentically with your audience. Even better, many of these services integrate seamlessly, amplifying their usefulness.

READ MORE