News from the field

Image courtesy of ORganic Rapeseed oil

Rural Britain is a wonderful assortment of farms, estates, hamlets, villages, forests and moors, lochs and valleys. Our stunning scenery, close communities and wonderful rural businesses provide an idyllic lifestyle for many, but rural life can also throw up some pretty unique challenges.

The Rural Scene (the Scene & Herd rural blog and news updates) looks at what’s new, what’s relevant, what’s tasty, what’s fun and what’s challenging about life in the Great British Countryside. We offer an insider insight into rural Britain, highlighting some of the exceptional people, businesses and innovations we believe that everybody should know about.

Immerse Yourself...in a Quick Guide to Experiential Marketing

Experiential marketing is a type of marketing that focuses on creating experiences for customers. These experiences can be anything from pop-up shops to interactive exhibits at live events such as agricultural shows. The goal of experiential marketing is to create a memorable and engaging experience that will make customers more likely to remember your brand and convert interest into sales.

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OnFARM Podcast: SAYFC on the pull: Tug of War championships 2023

In amongst the action at the 2023 SAYFC Tug of War championships - this episode's got grit, glory, excitement, and controversy. We hear from competitors, fans, tearful relatives, and SAYFC national vice chair Ally Brunton.

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Rare Chance to Own Midlands Mixed Woodland

A substantial block (193.27Ha / 477.57 acres) of mixed woodland in North Staffordshire has been launched to the market. Close to Cannock Chase, Maer Hills is described as being of a type rarely offered to the private market in the English Midlands.

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What the Edinburgh Festival Fringe Can Teach Us About Marketing

For three weeks in August, thousands of people descend on Scotland's capital to enjoy one of the greatest cultural festivals in the world as over 200 venues play host to over 2,000 performances as part of the Edinburgh Fringe. While the Fringe has helped to establish the careers of many writers and performers, the best the majority can hope for is to minimise financial losses from putting on the show. No wonder then that some performers go to extreme lengths to get 'bums on seats'.

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OnFARM Podcast: Rider Pilates Club: help to stay in the saddle

Rider Pilates Club is a rider-specific exercise plan, to help people sit straighter, stronger and easier in their saddle. It was created by Bristol-based Jess Rudkin, after she found that Pilates eased her own riding aches and pains. As Jess says in this episode, her aim is to "keep riding until lunchtime on the day of my funeral" - and she wants to help others to do the same.

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